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  • Chasing the Carrot

    A place where Central Michigan and Arizona State fans could both come into the store and find something for their favorite team. I wanted to have a place where new fans could discover teams that they would embrace as their own. A place where people would not just go to buy something and go away, but where you could have a barber shop conversation with other fans, learn about new teams, discover a logo you might fall in love with (Maybe some kind of TokyoDachi style)